Category Archives: Cultural

A, B, C’s of Cultural District

In the summer of 2103 the A, B, C’s of Medfield Cultural District was circulated, and it is just too much fun not to have it on-line somewhere – I looked at the Cultural district’s website and did not see it there, so I scanned it today.

Click here to see it.

Art box update

This on the spot update from Jean Mineo about public art day in Medfield -

Finished the Shaw’s box, halfway done with Straw Hat Factory box by Brothers…going well!

The art boxes are coming! The art boxes are coming!

This email from Jean Mineo -

Art boxes installation Mon. 8/11 and Tues. 8/12

Hello everyone,



An update: I have the art box prints in hand, and they are gorgeous!

Our designer Franklin Marval of will begin installation on Monday at 8 am at Shaw’s (featuring Rocky Woods circa 1960s, sponsored by Petrina Floody, Realtor) and proceed to the box near Brothers (Straw Hat Factory done in collaboration with Montrose School). It’s likely he’ll get to a third – perhaps the one at on 27 at the South St. extension (featuring Hannah Adams, sponsored by Park Street Books). The remaining boxes at 27 and Dale (featuring Lowell Mason, sponsored by APC Pest and Termite Control, Inc.) and at CVS (featuring George Inness, sponsored anonymously) will be installed beginning Tuesday morning.
SO excited -


Art Boxes mushrooming

This from Jean Mineo on behalf of the Cultural Alliance of Medfield concerning its installation of Art Boxes downtown -


I’m very excited to let you know that our designer, Franklin Marval will continue the installation of three art boxes this Monday, Aug. 4. These will be similar to the one installed in front of Bank of America on Rte. 109.
He will work on the boxes on Rte. 27 – at South Street (featuring Hannah Adams), at CVS (featuring George Inness), and at Dale Street (featuring Lowell Mason). He plans to begin at 8 am at the South Street box and each one should take about 2 hours (weather permitting
We then anticipate one more day in the next week or so to install along Rte. 109 at South Street (across from Brothers Marketplace) and at the light at Shaws. I will update you when we have the schedule for that.
Thank you,


Cultural Alliance of Medfield

Rob Gregg presented the following report to the Board of Selectmen last night on the Cultural Alliance of Medfield’s s work and status.

The Selectmen’s meeting focused on the downtown, and had reports from nine separate groups that deal with differing aspects of the downtown (see the agenda I posted for the full list of groups represented).  Richard and I both opined the we found it hugely interesting and helpful, and endorsed a next step of holding a visioning “summit” or “charrette” in the fall focused specifically on the downtown, in order to craft the strategy and agenda for moving forward.  By contrast, Mark said that hearing from all the groups took too much time away from the selectmen doing their work, and that he would curtail such reports.

July 15th meeting with the Selectmen


The Medfield Cultural District appreciates this brief opportunity to acquaint you with two particular aspects of our organization while addressing how those impact downtown redevelopment.


First, we are comprised of seven members: Kirsten D’Abate, Jean Mineo, Deborah Kelsey, Diane Borrelli, Sarah Reposa, Bill Pope, and myself. We will very much miss Deborah‘s energetic participation, and we wish her just the best as she takes her skillset to Gloucester. In her stead, Alex Lunt, our Senior Librarian, will give his leadership.


We meet monthly at the library to tackle a wide range of opportunities which are focused on increasing local and visitor spending.   At the moment we are exploring how best to maximize the experience anyone has when visiting cultural sites in Medfield, some of these being attached to history, commerce, recreation, and the arts.


Another agenda item is to decide how best to promote a community-wide calendar. Amid all our challenging tasks, we are moving ahead to acquire designation as a non-profit charitable organization and to consider how a part-time leadership position can better leverage both public and private perceptions of delivering cultural activities.


To embody our focus as to how Medfield’s assets are differentiated from those in any other community, we have changed our name to the Culturalliance of Medfield. Inasmuch as we will designate over time a number of cultural districts within the town, we felt than a name change would clarify our organization and allow for additional districts to be included. Thus, Medfield will have a variety of cultural districts identified by name and geography. A good metaphor for the alliance is an umbrella which gathers underneath it a variety of persons and organizations needing collective coverage.


Item number two. The Culturalliance is learning valuable lessons in our process to differentiate Medfield’s cultural amenities from those in every other town. We constantly ask ourselves this question: “Why do these set us apart from other communities?” We are always narrowing our focus. In doing so, we are learning to jettison the generic. What is it that Medfield wants to be known for? What do we need to do to own it? If one might say a brand could be “Preserve the Past, Engage the Future,” then we ask, “How is this different from every other community who wants to do the same?” The answer is, it really isn’t. Our strategy is to move beyond the first level of creativity.


Both visitors and locals perceive Medfield for what it is – good or bad. What is it that sets us apart from any other community?



The Culturalliance of Medfield responds positively to the need to rejuvenate downtown Medfield, in fact all that lies within its borders. To that end, Medfield needs to be much more specific in finding its niche. Why do visitors come to town? How soon will they return? What will they tell their friends about their experiences here?


The Culturalliance champions community branding as a process which involves the entire population of this town. A brand is the preservation of an essence. We cannot build a successful brand using focus groups because a “group-hug mentality” will only give us a watered-down generic brand, a “one size fits all,” which is not a brand at all.


Small towns across America are succeeding today in setting themselves apart. Travelers Rest, South Carolina, a town one-third the size of Medfield, has repositioned itself from being a gateway community to now being a destination. Opelousas, Louisiana, twice the size of Medfield, now brands itself as perfectly seasoned, with a flavored history, music with a spice, and a zest for life with its flavored food. Springfield, Vermont, identical in population to Medfield, overcame its predicament as a pass-through town for commuters (doesn’t this sound familiar?), with a brand which resonates its reinvention.


Part of your agenda tonight is to hear from ten different organizations as to Medfield’s downtown redevelopment. Each of these can admirably tell you what they are doing, and some can tell you how they are doing it. What is missing to our collective response is why we are doing what we are doing. Economic development requires community-wide participation in establishing how we want people to think of us. The answers to what we do and how we do it are easy to identify. You will hear them tonight.   Instead of looking at Medfield from the outside in (what ?, how?, why?), our suggestion is to reverse this process. Look from the inside out. That begins by asking the question “why.”   Why are we different from any other town? Why do people come here? In today’s economy, the answer starts with the experiences of locals and visitors when they are here. Only then will we know why, and if, Medfield is inspiring.



Medfield Cultural Council grant reception

This email from Jean Mineo -

Medfield TV has posted the video footage of the Medfield Cultural Council grant reception held in April. We invite you to share the link on your Facebook pages, on your blogs and blasts, and / or on your websites where appropriate to promote your award, your great programs, and the recognition by the Council and town leaders.
Best wishes for a creative summer!
—–Original Message—–
From: aditi
To: JeanMineo; ron.gustavson
Sent: Thu, Jul 3, 2014 2:41 pm
Subject: Medfield TV Youtube link for Cultural Council ICC recipients

Jean and Ron,

Medfield TV Youtube link for CC- ICC recipients at Zullo.

Happy July 4th.


Aditi Thatte
Executive Director

Busy Saturday coming up

This from Chris McCue -


Lots of fun in Medfield on June 14!

If you are looking for something fun to do this weekend, there’s no reason to leave Medfield for it! Here’s what your Saturday could look like:

  •  Between 9 a.m. and 2 p.m., take a one-of-a-kind trolley tour led by Town Historian Richard DeSorgher to learn about “Art, Culture and Mystery; the life style of Medfield’s Rich and Famous.” This event, part of Medfield’s Annual Discover Medfield History Day, is sponsored by MEMO and always gets rave reviews. Six one-hour tours on the Boston Old Town Trolley will run on Saturday, June 14. Tickets are $9 adults; $6 for children & seniors, and are on sale at Needham Bank through Friday, and then at the departure point of Lowell Mason House on Green Street (if not sold out), with parking at Hinckley Pond. The tour will be filled with interesting information about the likes of Kennedy, Roosevelt, Disney, Babe Ruth and many other famous individuals who have been linked with Medfield. Before or after your trolley ride, be sure to check out the Lowell Mason House, home of the father of music education, and make a donation toward the restoration efforts.
  • Between 10 a.m. and 2 p.m., pop into the Dwight-Derby House “Dads & Grads” sale, where most of the items are handmade by local artisans, and you can purchase custom-made Medfield items such as historic coasters and notecards, Dwight-Derby House trivets, cutting board, key chains and posters. All proceeds support the continued restoration of the historical gem on the National Register of Historic Places. To learn more about the Dwight-Derby House, go to
  • From 4:30 and 7:30 p.m., head over to the Medfield Fire Department for the Annual Chicken BBQ. For just $5-$7, you can have a delicious slab of BBQ chicken (eat there or takeout), while also supporting our amazing team of Medfield firefighters. If you have little ones, they’ll love checking out the fire engines and firehouse!
  • After you’ve finished your dinner, head over to the 5th Annual Zullo Art Festival & Party under the tent behind the gazebo where festivities will take place from 7 to 11 p.m. Medfield is fortunate to have the Zullo situated in the heart of downtown Medfield providing free exhibits throughout the year, 1st Thursday gatherings out on the deck, and affordable art lessons (and so much more). Despite so much change in Medfield, the Zullo Gallery remains a constant, and the art festival is critically important to the gallery’s ongoing sustainability. Tickets are $75 per person, and the price includes Sam Adams beer and an assortment of wine, small plates of local cuisine donated by virtually every Medfield restaurant and dining establishment, and music by the surf band “The Fathoms”. You also have the opportunity to peruse the art sale featuring original, affordable paintings by many of the Zullo’s exhibitors. Tickets can be purchased at the Medfield Public Library, at the Zullo, online at, or at the door if still available.